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Though the song would become a worldwide hit in 2013, it first emerged – free to download – on SoundCloud towards the end of 2012. That all changed with the arrival of Lorde, a teenage singer-songwriter whose development had been nurtured by a local A&R since she was 12. Global popstars – with apologies to one Neil Finn – don’t tend to come from New Zealand. Let’s face it, you can still do the dance.
The first globe-swallowing K-pop hit, Gangnam Style made Psy – the antithesis of the chiselled, good looking K-pop pin-up – into a viral star the world over. In 2012, Korean rapper Psy made this affluent stretch of Seoul as well-known to pop music as London, New York, Paris, Munich. It even hosted the G:20 conference in 2011. It’s regarded as the South Korean Beverley Hills, and home to some of the world’s priciest real estate. In Korean, it means “south of the river”.
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The other side of social media success reared its ugly head too: Black faced an onslaught of cyberbullying with people calling it “the worst song ever” and creating a seemingly never-ending series of parodies. For the princely sum of $4,000, Black’s parents created an unwitting, auto-tuned popstar, a 13-year-old girl whose beyond-innocent tribute to the end of the week went viral – more than 167 million views on YouTube in the first four months alone. Rebecca Black only updated the tradition for the social media age. Self-recorded tracks existed long before the internet – in the 1950s, you could have your own records pressed after warbling to your heart’s content inside a vocal booth (Elvis Presley was signed after doing just that at Sun Records in Memphis in the 1950s). For all the accusations of artifice and manufacturing (Del Ray was accused of being a record company puppet), this homage to a sordid, swinging 60s was feverishly cinematic. Out went casual clothes and a shy onstage persona – in came widescreen Sixties drama, dressed up like a glamorous gangster’s wife on the brink of a biblical fall. Grant had played New York clubs for years under her own name, releasing a single album that sank without trace. It may have sounded, on the surface, life-affirming, but this was bleak, wounded pop of the highest order, and set the template for a certain brand of female empowerment through angst for the rest of the decade. The first of her songs to top the charts in her native Sweden, the song was a bittersweet, voyeuristic narrative, a woman dancing alone in a crowded club while her ex and his new lover look on. One of the decade’s great disco bangers, this has remained a high mark in Robyn’s career so far. It’s a masterpiece of subverting a classic, timeless form. But it’s the backing vocals that elevate this to something extraordinary – cold and judgemental, where you might have expected warmth and heartfelt harmony. A four-to-the-floor broadside from a woman scorned, the song unleashed a Delta Blues howl that the young Brit had barely hinted at, and that propelled her to the top of the charts worldwide.
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Given how quickly this song became inescapable – blaring out from wine bars, TVs, and the rolled-up windows of countless school runs – it’s remarkable just how odd Adele’s Rolling In The Deep is. Listen to all the picks on our Spotify playlist here.Īpparently, Adele's 21 or 19 albums were so popular in the UK that at one stage a copy was sold every 7 seconds.
These aren’t necessarily our favourite songs, or the best-selling songs, but the songs that helped define the soundtrack to the last 10 years. Here’s our year-by-year guide to the songs we think perhaps best defined the 2010s. The 2010s was also bookended by two young female artists – Adele and Billie Eilish – who in their own way personified the present and future of popular music. Hip-hop was elevated to a new level, outselling rock music for the first time, and saw subgenres like trap and SoundCloud rap acheiving mainstream success. Latin and K-pop became established as major genres, EDM entered the mainstream. Social media broke down walls by creating direct lines of communication between artists and fans, with followers, memes and challenges on YouTube, Instagram and more recently TikTok becoming a crucial window for both fans and A&R departments.Īs a result, it was a time in which music became truly global, and genres seemed to mutate and fuse. Spotify launched in the US, as well as Apple Music, YouTube Music, Amazon Music and a Jay-Z-rebranded Tidal, and streaming figures became included in the singles and album charts. Most decades in popular music have been defined by genres, formats or geographies, but the 2010s can be perhaps best defined by platforms.